Innovation And Entrepreneurship

Innovation And Entrepreneurship
Author(s): John Bessant, Joe Tidd,
Publisher: Wiley
Availability: Not In Stock


ISBN: 0470711442
Category: Commerce


Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.The book also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.An accompanying website is available at:


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