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Essentials Of Marketing
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| Author(s): |
Jim Blythe, |
| Publisher: |
Prentice Hall |
| Availability: |
1 in stock |
| Price: |
€20.00 |
Reference |
| ISBN: |
0273717367 |
| Category: |
Marketing |
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Summary
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
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